Social Media Marketing Tailored For Your Business
With all the talk about having a social media marketing, and there are so many of them, how do you know which one is most suitable for your business? Should you be tweeting, facebooking, posting pictures on Instagram?
Harvard Business School Executive Education website pointed out the link between social networking and online revenue growth. The report shows a group of consumers that responded strongly to the influence of social networks and generated increased sales. Incorporating social media outreach for your internet marketing campaigns is a vital aspect for your business growth.
We all hear the names flying around all the time: Facebook, Pinterest, LinkedIn, YouTube, Google+, yadda yadda yadda. Based on your industry, we have compiled a list of social media sites that your business can benefit from the most. Additionally, remember that a presence on the top 3 social media sites, Facebook, Twitter and Google+, is highly recommended.They are the most popular ones right now. Hence, the search engines will respond the most favorably to your presence on those three, which will boost your SEO efforts.
Here is a list of additional suggestions based on your business type:
1. Fashion; Pinterest, Facebook, Instagram
2. Physicians (Doctor’s of any kind, Dentists): LinkedIn
*Plastic Surgeons should definitely do Instagram!
3. Attorneys/Accountants; LinkedIn and Twitter, Yelp
4. Graphic Designer; LinkedIn, Instagram
5. Home goods, tabletop, furniture: Pinterest, Instagram
6. Writers/Authors: LinkedIn
7. Restaurants/Cafes: Pinterest, Yelp, Instagram
8. Technology (retail): Yelp, Twitter, Facebook
9. Interior designers/fashion designers: Instagram, Pinterest
10. Fashion blogger: Facebook, Twitter, Pinterest, Instagram
Linkedin is generally suggested for business to business outreach. In other words, if you are looking to reach out to other businesses, LinkedIn should be your primary focus. Pinterest and Instagram are visually based and very beneficial for retail outlets or businesses that benefit from visual advertising (Plastic surgeons can post before and after pictures). Most businesses can benefit from having a presence on Yelp.
I suggest these social media outlets in addition to having a presence on Facebook and Google+. However, depending on your business type, I would shift my time commitment depending on the type of business you have. For example, As a fashion retailer, you will gain a great deal of benefit on Pinterest and Instagram, because these sites are heavily visually based and allow you to connect with fellow fashionistas easily.